Most people know how to use Facebook, Twitter and Pinterest, but there are still large swathes of people that dismiss Google Plus (+) despite evidence that it is one of the most important social media platforms. Why? They might say that it’s because no one uses the platform, but the truth is that they don’t really understand how it works and how to use it.
Of course, with every new social media platform there is a learning curve, and the one for Google+ is a bit steep. Posting articles and finding your friends and family isn’t too difficult, and Google apps are nice, but it does get a bit more complicated once you take into account the most important features of Google+: circles and communities. Google Circles allows you to segment your friends based on how you know them and their interests while Google Communities allow you to engage in a group of people with similar pursuits.
It might seem like a daunting task to find actively engage your different circles and communities, but it is well worth the effort. The below infographic will outline the reason why Google+ is so important for your company and the most effective way to leverage the myriad features it offers: