The Social Video: Starter Guide
People say that a picture is worth a thousand words. While this still holds true, there’s another visual medium that people say is worth a million – the video. It is quickly becoming the most popular form of content with it expected to account for 69 percent of all consumer internet traffic by 2017. Its rise in popularity is due partially to the surge of mobile devices like tablets and ultralight laptops, which makes watching videos easier and more accessible than reading text. As online video becomes people’s main way to consumer information and entertainment, businesses that do not include it in their marketing strategies will ultimately fail to gain more traction. Luckily, video production is no longer the expensive or labor intensive process it once was. Today, small businesses can take full advantage of all the benefits video has to offer.
Of course, with over 100 hours of video content uploaded per minute, you should make sure you have a video content strategy in order to make the most out of your investment. Bear the following in mind:
- Know your audience and make sure that your video is relevant to them. You should already have an image of who you want to appeal to before you even create the video. This way you can ensure that your message is appropriate.
- Promote your video across multiple social channels. All the major players such as Facebook and Twitter have made it easy to embed videos into posts. Take advantage of this to reach an even wider audience.
- Don’t be afraid to get creative with your videos. All companies can make use of videos even those that might not be visually focused. Instead of writing an About Us section, you can create a video that introduces the people behind the company and gives a tour of the office. Video customer testimonials are also an excellent way to connect with potential consumers as people are more likely to trust a video with an actual person versus just text.
If you are ready to get started with video marketing, the following infographic can provide information on the different benefits of the major social video platforms.